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Retail therapy isn't the purview of the female gender anymore! With the burgeoning of millions of e-commerce websites, shopping for things you need, want, desire or covet, impulse buying or gifting has become so simple that even a kid could do it.

So what makes one e-commerce website stand out from the crowd, become popular, earn customer loyalty and delight? It's important to remember that an e-commerce website is the face of your company and is just a virtual version of a brick-and-mortar store. Messy, disorganized, unkempt, ill-stocked, slow, unfriendly stores rarely get repeat customers and it's the same with e-commerce websites. It takes a lot of backstage work to get that show on the road. An attractive, well-stocked, customer-friendly, easy-to-navigate, secure and trustworthy website gets the customers coming back for more every time.

The starting point for all this is an excellent and responsive website design. Unless you're an expert yourself, this is a job that's best left to professionals. They have the qualifications, training, track-record and ideas. They're also up-to-date with the latest tech developments and can give you regular ramp-ups that keep your website visible, relevant and up to speed so that you stay way ahead of the competition.

However a less-than-competent e-commerce web designing service can be counter-productive and create a website that's stodgy, dull, complicated and becomes obsolete so that it finally ends up in the graveyard of all dead websites.

Take a look at some of the things a good design service offers:

Visibility: A clear and memorable logo is a design essential. This has great brand-value and once your customers recognize/recall it, half your battle is won. If you look at some of the biggest and most popular websites, their home-page consists of minimal features and has the logo and just one or two buttons leading the customer in. Making your presence felt through blogs, social media networking, link management, useful information and interesting content, customer reviews etc are some features that keep you in the limelight.

Navigation: Speed is something that every customer remembers. An easy-to-navigate, simple design without too many time-consuming graphics that take ages to download, quick browsing through the categories, intelligent suggestions, unobtrusive assistance, speedy close of transaction and secure payment gateways with shipping and after-sales support makes your e-commerce web design top the charts.

Extras: 24x7 support and assistance are essential for the health and longevity of a website. Your website design service should be able to maintain your website well so that old products and information are cleared, provide for multiple color, size and attribute choices in product categories, be able to display maximum possible pics of your product and also provide free web-hosting for a designated period.

Keep these basics in mind while selecting an e-commerce website designing service.

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Also Read : http://bestarticles.com/wordpress-designing-company&id=49228 and